YC Company is a foreign trade SME operating in the lighting fixtures export business in Ningbo City, a major outdoor lighting products manufacturing hub in Mainland China. Established by Mr. Li in 2008, the sales and gross profit of YC Company have been increasing every year and reached $ 4.06 million and ¥ 1.00 million respectively by the end of 2011.Everything seemed to be going well, however, a looming crisis emerged. One day in 2012 Li found that the growth rate of the Gross Profit was has been decreasing sharply since 2009. If this situation were not controlled, YC Company could hardly survive in this increasingly competitive market. What was the best way out? This was a tough questionfor Li.
YC Company, Decreasing Porfit Margin in Overseas Marke (1.30 MB)
